"IL TOOL FANTACALCIO PIÙ USATO IN ITALIA"; auction tool with video calls and "OSSERVA ASTE LIVE"; league auctions pull in every member via a shared link
Similarweb 3-month total, split by month-over-month change
Checkout / site visits
6.8%
New-user source
Viral
built-in sharing (strong) · shared via WhatsApp/Telegram
Top country
Italy
Overview
Fantalab (fantalab.it): "IL TOOL FANTACALCIO PIÙ USATO IN ITALIA"; auction tool with video calls and "OSSERVA ASTE LIVE"; league auctions pull in every member via a shared link. Category on TopCheckouts: Games.
In September 2026, Similarweb estimates about 77,364 visits went from Fantalab to a checkout payment page — #20 of the 607 sites we track. That is 42175% up from the April–June monthly average of 183.
Total website visits that month were about 1,129,540 (Similarweb 3-month total, split by month-over-month change). Roughly 6.8 of every 100 visits reached the checkout page.
Largest September traffic sources: direct 60%, search 30%, social 6%. (Top channel measured; others estimated by rank.)
New users mostly come from the product spreading itself: the site shows built-in sharing (strong), and direct plus brand search is about 90%, plus shares via WhatsApp/Telegram. Most new users are brought in by existing ones.
Pricing: €0/mese FREE; €0,66/mese or €7,99/anno (Manager); €1,50/mese or €17,99/anno (Tool Asta).
Checkout visits over time
183Apr–Jun avg
10KJul
160KAug
77KSep
By checkout
Checkout
Apr–Jun avg
Jul
Aug
Sep
checkout.stripe.com
183
10,269
160,317
77,364
Similarweb referral data; months derived from 1/2/3/6-month shares.
Website traffic & engagement
Similarweb visits (Jul–Sep)
3.2M (3 months)
Sep vs Aug
+9.11%
Bounce rate
19.04%
Pages / visit
7.33
Avg. visit
00:08:55
Global rank
14321
Country rank
Italy · #368
Category rank
Sports/Fantasy Sports · #3
Traffic sources
Similarweb top channel measured, others estimated by rank
Search 30%Social 6%Direct 60%Unknown 4%
Similarweb top 3 channels
Direct 59.5% › Organic Search › Organic Social
How the new-user source is computed
Social media 6%Viral 90%Other 4%
Direct + brand search 89.9% · Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
Computers Electronics and Technology - Other 78.58%, Fantasy Sports 7.55%, Search Engines 5.14%, Programming and Developer Software 0.86%, Streaming & Online TV 0.25%, Other 7.62%
Visitor countries
Similarweb
Italy 93.41%, United States 1.62%, Switzerland 1.33%, Germany 1.07%, Spain 0.72%
Product & pricing
Product
Fantacalcio (Italian fantasy football) tool (title only)
Type (from the site)
tool/SaaS
Team
unknown
Growth mechanics
built-in sharing (strong)
Prices
€0/mese FREE €0,66/mese or €7,99/anno (Manager) €1,50/mese or €17,99/anno (Tool Asta)
Billing
subscription
“Il FantaTool che sta cambiando il Fantacalcio”
Quote from the site
FAQ
How many checkout visits does Fantalab get per month?
In September 2026, Similarweb estimates about 77,364 visits went from Fantalab to a checkout payment page — #20 of the 607 sites we track. That is 42175% up from the April–June monthly average of 183.
Where do Fantalab's new users come from?
New users mostly come from the product spreading itself: the site shows built-in sharing (strong), and direct plus brand search is about 90%, plus shares via WhatsApp/Telegram. Most new users are brought in by existing ones.
How much does Fantalab cost?
Pricing: €0/mese FREE; €0,66/mese or €7,99/anno (Manager); €1,50/mese or €17,99/anno (Tool Asta).
Checkout visits are Similarweb's estimate of visits from this site to a checkout payment page; opening checkout is not paying, so this is not revenue. See the methodology for how website visits and source mix are computed. Updated 2026-10-21.